Sam is the current CEO of TransUnion Rwanda . Just before taking this role Sam has been Head of Products & Analytics in our Africa regions driving our product growth and analytics capabilities in the Africa Regions. He serves as local ambassador for the African regions for Financial Services including Insurance and Consumer products and is the primary link between the African regions and the Center-of-Excellence. Before TransUnion, Samuel was the Head of pricing for Corporate & SME schemes for PruHealth Insurance, a Discovery subsidiary, where he contributed to the formulation and implementation of the overall business strategy. He has a collective of 20 years in the financial service industry with key skills in risk management and data analytics.